Awards : Bronze Award 铜奖
Category : Communication 视觉传达
What is the definition of a knight-errant? A knight-errant sleeps with his sword to keep himself alert, lives in mountain and doesn’t stick at trifles. A knight-errant has a positive attitude and stands for justice. He is strong like a rock in appearance and gentle in nature. Wearing blue shirt and white belt, single-sided, unrestrained, free and easy, carrying the beauty of life in a unique manner. His chivalrous spirit is not only a legendary character, but also a virtue. There are always knight-errants from generation to generation. They maintain their lofty aspirations, are not afraid of the cold and heat or dangers and obstacles. They experience the light of morality, and defend justice with their lives. They are the role model of future knight-errants. The Knight-errant Series posters are inspired by the imagination of knife and sword. The typography design conveys the spirit of a Knight-errant.
何为侠客?江湖人士,以卧刀之态警醒自身,不轻易诉诸武力;居于别山之中,不拘泥世俗繁琐;秉持阳光之心,捍卫光明正义;以钟石之坚韧,亦有侠骨柔情。蓝衫白裾,单枪匹马,肆意穿梭,风流洒脱,以独有之姿,展现生命之美。侠义精神,不仅是传说中的品性,其实也是一脉相承之美德,世世代代总有侠客,保持正气凌云之志,不畏严寒酷暑,不惧艰险险阻,以身体验道德之光明,以生命捍卫侠义之正义,为后世侠者之楷模。 侠客系列海报的灵感来自刀和剑的幻化,字体设计传达了一种武士的精神。