The Kunpeng Global Design Award (KPA) aims to discover designers with creativity, vision, foresight, and influence. It also aims to enhance the exchanges and cooperation among all designers from different countries and inspire the industrialization of creative designs as well as the promotion of creative design concepts.

This award is supported by the Organizing Committee of the Shenzhen Design Week and Kunpeng Global Design Award, administered by the Shenzhen Innovation & Creative Design Development Office.

Each category has its jury Committee with five jury members, and each jury Committee is responsible for selecting the Gold, Silver, Bronze, Merit, Nomination Award winners. Each jury Committee consists of world-leading designers, managers of design organizations, editors of design magazines or digital media, or professors of leading design institutes from different countries and cities. Members of the Jury committee are recognized authority and outstanding professional achievements worldwide. The Chair of each jury Committee is elected by the members of the Jury of each category and is responsible for convening the meetings, monitoring the assessment procedure and delivering the final results. The chairmen of each jury Committee will form the special final jury and select the winner of the "Special Award for Sustainable Development”.

Members of the juries should not enter the competition. If an entry is a project designed by a juror, or involving a juror, or a project by an entrant who has previously cooperated with a juror or is currently cooperating with a juror, the relevant juror should NOT participate in the review of this entry.

The organizer will invite world-leading architects, designers, professional magazines or publication editors, and professional organizations to nominate projects. The list of nominators (individuals and institutions) will be posted on the official website in due course.

The judging is mainly based on the tangible objects, images and supporting materials. The panels will meet and judge in Shenzhen. Tangible projects and supporting materials of entries will be presented at the jury meeting (Some of the overseas jury members will participate in the final judging meeting through real-time connection). The panels will name all the awards winners in this final judging.