Chasing Light 追光

The project is located in Foshan, China. As a part of ceramic tile brand Overland's headquarters, it integrates the functions of reception, exhibition, and experience, and aims to upgrade the brand's image. The product display space continues the overall design logic. To solve the problem of the exhibition, ceramic tile products are divided into four categories and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products. The design breaks the homogeneous design of conventional showrooms and ways of product display, hence enabling products to resonate with space, nature, people, and time. For this project, AD ARCHITECTURE conducted a bold exploration of showroom design in China's ceramic tiles sector. The column networks lead to the 20m-high hollow space, where visitors feel released from the oppressive feeling. Daylight penetrates the glass through geometric steel structures, enters the space, and interacts with rock slabs. It varies with time, bringing visitors a joyful experience and taking them to the spatial climax. The geometric form and scale of the space highlight the large size of the rock slabs. Complemented by light, the textures of natural rock slabs are strengthened. The tranquil light, powerful forms, and natural tactile experience attract people, evoking various emotions and thinking. The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers, and effectively removes the oppressive feeling brought by closed space. The design displays the brand image in an interactive manner and creates a connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes. The design stresses the role of natural daylight in the space and makes good use of it, which not only minimizes the use of artificial lighting and saves energy, but also enhances the spatial experience and adds a sense of closeness to the space. Through the combination of architecture, space, geometry, and light, the design creates a textured scene to unfold narratives about products and interprets a guiding art and aesthetic system.

项目位于佛山的中国陶瓷总部基地，作为欧文莱总部公共空间与品牌体验中心，是一次品牌形象的升级工作，承载着接待与展示体验为一体的多维度空间。 产品展示空间延续空间整体思考逻辑，解决产品展示问题，将产品分类成四个体系，让多种产品通过空间的平立面以一种纯粹的状态展示出来，光与几何形态发生反应，用建筑美学的方式，既阐述了空间的自信同时放大了产品的高级感。 去样板间去展示的统一化，产品表现的思考，不再是为了产品而产品，而让产品与空间与自然与人，同时与时间产生共鸣，是设计师对中国陶瓷展厅的，一次兼具“把握与冒险”的探究。 接待前厅，打破原本高耸且封闭的空间，降低天花高度的同时让空间的形态有趣与富有力量感，立面的视觉延申，让空间层次更加丰富，有效的解决了空间封闭所带来的压迫感。 品牌展示以一种互交的概念呈现，空间12根方柱与品牌发生了关系。空间中我们置入了几个灰空间，作为空间节点的链接。 设计中强调自然光在空间中的作用，用光来做设计，最大限度的减少了商照的运用，有效的节能的同时让空间充满体验感与亲近。 通过建筑、空间、几何与光，构建出材质机能场景来阐述对产品的认知，一种有导向性的艺术美学价值体系。