SGDA Member Award 2022 SGDA会员奖 2022

The SGDA Member Award is the membership award of the Shenzhen Graphic Design Association (SGDA), which also presents this exclusive recognition for graphic designers as an exhibition. - For the main visual of the event we designed a set of flexible and variable thematic typefaces, each symbolising a different individual, as we believe that each individual designer has a different and exciting expression in the field of design, just as each typeface in this neatly arranged set of paragraphs is full of different imaginations and ideas. - We have used the baseline elements common to graphic design tools to drive the variable state of these texts, allowing the visual content and artistic text to make sense of each other, and these baselines drive the familiar colours of the interface, allowing the poster to create a rich visual experience depending on the variation.

SGDA Member Award是深圳市平面设计协会（SGDA）的会员奖，SGDA还将这项专属于平面设计师的表彰活动以展览的方式进行。 - 我们为这项活动的主视觉设计了一套灵活可变的主题字体，每个字体象征着不同的个体，因为我们认为每个个体设计师在设计领域里都有不同的精彩表现，如同这一套看上去整齐划一的段落排列里每个充满着不同想象和主张的字体。 - 我们通过平面设计工具里常见的基线元素带动这些文字的可变状态，让这些可视化的内容和艺术化的文本相互合理存在，并且这些基线带动了熟悉的界面颜色，让海报根据不同变化产生丰富的视觉感受。