Awards : Silver Award 银奖
Category : Digital 数字设计
In 2022, the outbreak of the Russia-Ukraine War and the continuing pandemic were a cloud hanging over the entire globe. We wanted to do something to lift morale in the new year. We have designed a copy of newspaper based on a number of messages associated with “A Better New Year” that we collected on the search engine. Right before the New Year, copies of printed newspaper reached out to people by mail or by on-site distribution. 10,000 copies of the newspaper were printed at a cost of only¥550Yuan($80Dollar), which attracted great attention on social media. Most importantly, it helped to boost our confidence to face the year of 2023.
2022年,俄乌战争爆发、疫情继续肆虐,全球都笼罩在阴影中,我们想做些事情,帮助大家在新的一年提振信心。 我们从搜索引擎上,搜集了几百条关于“2023年会更好”的消息,设计成报纸,并印制出来,在新年到来之前,通过寄信和现场派发的方式发出去。 我们共印制了10000份报纸,花费仅550元,小成本取得了大反响,最重要的是给大家带来了面对2023年的信心。