Awards : Bronze Award 铜奖
Category : Communication Design 视觉传达
Designer : THE END DESIGN®回头是岸设计公司
Project Briefing: This is a sharing lecture at the School of Visual Art and Design of Guangzhou Academy of Fine Arts. The theme of the lecture is "Creativity Creates Communication". The main visual image was designed for this lecture. - Creation Description: The main visual idea of the lecture comes from the text message of the mobile phone, which directly restores the iMessage text message communication dialogue between the "Speaker" and "the School". The content of the dialogue is the key information such as the theme, time and place of the lecture, and the dynamic visuals of the dialog box bubbling and overflowing are presented sequentially, allowing the audience to follow the rhythm of the dialogue and "receive" the text messages. Information is "sent" and "received" in this process, which is an effective "communication". In a creative form without the intervention of design means, "information communication" returns to the most essential and life-like state of "communication", echoing the theme of the lecture.
项目简介: 这是一场在广州美术学院视觉艺术设计学院的分享讲座。讲座主题为“创意创造沟通”。针对本次讲座设计了主视觉形象。 - 创意说明: 讲座主视觉创意源自手机短信消息,直接还原“演讲者”与“院方”的iMessage短信沟通对话。对话内容正是讲座的主题、时间与地点等关键信息,对话框冒泡外溢的动态视觉依次呈现,让观众跟随对话的前后节奏也“接收”了短信消息。 信息在此过程有了“发送”与“接收”,是一场有效的“沟通”。以没有设计手段介入的创意形式让“信息传达”回归到“沟通”的最本质化与生活化的状态,来呼应讲座主题。