Awards : Bronze Award 铜奖
Category : Digital Design 数字设计
Designer : CT.LAB数字艺术
At Exception's 2024 spring and summer press conference, CT.LAB Digital Art and Exception worked together to create a digital conceptual image, which makes people feel as if they can freely switch between the macro and micro worlds. While the image captures the viewer's thoughts, it also allows Eastern aesthetics to burst out with more vivid vitality through digital art. Based on an in-depth interpretation of the exceptional release concept "Grand View and Dingjue", CT.LAB integrated contemporary art techniques through AIGC, digital generation and other technologies. Technology and aesthetics complement each other, and the spirit of Ding Kiln and Liao Ling in the Song Dynasty is captured in modern digital technology. Inheritance and extension.
在例外2024年春夏发布会,CT.LAB数字艺术与例外携手共创「大觀·定覺」数字概念影像,让人仿佛在宏观与微观世界中自由切换。影像牵引观者思绪的同时,让东方美学通过数字艺术迸发更鲜活的生命力和创造力。 CT.LAB基于对例外品牌理念和24年春夏主题「大觀·定覺」的深度理解,通过AIGC、数字生成等技术融合当代艺术手法,科技与美学相辅相成,将宋代定窑和缭绫的精神在现代数字技术中得到传承与延伸。