对与错

NOOOF Right and Wrong Design Lab is a avant-garde space design studio, The studio hopes that we can create a unique brand short film. "Dwelling on what is right or wrong only begets futile internal discord. Universal ‘greatness’ is born out of the unknown and counter-intuitive." We from the design philosophy and brand name of NOOOF Right and Wrong Design Lab, we distilled the idea: Born Great, Beyond Dichotomy. This is a pioneering and thought-provoking concept. In order to achieve a high level of aesthetics and depth of thought, we completed a post-modern experimental film with a cold, grotesque, surreal and futuristic art style, interpreting a philosophical and poetic dialogue. We have symbolized and personified "right" and "wrong" with abstract characters with "√" and "×" masks switching between different identities in different spaces, portraying a visually calm frenzy. The visual stimuli are layered on top of each other, the dialogue progresses in a sensible way between debate, reflection and exploration, and the sound treatment wipes ou the emotions, creating a strong contrast and intensifying the detachment from reality. This greatly strengthens the experimental nature of the film, and vividly fulfills the concept of "Born Great, Beyond Dichotomy." Upon the touch, the floating plastic film has its beautiful encounter. Mirroring the dust-resistant materials commonly used in room décor, the plastic embodies NOOOF’s spatial design feature and symbolizes a world devoid of right or wrong. The film garnered over 8 million views on Chinese social media. Released with an English voiceover, the film ignited public discussions across social media in China, propelling “NOOOF Right and Wrong Design Lab” to new heights of brand awareness and recognition.

NOOOF对错研究室是一家集合了空间、时装与产品设计的设计公司，以作品前卫、大胆而著称。品牌希望创造一条极具辨识度的品牌短片，来阐释其对设计美学的深刻理解。 “普遍的“伟大”都是在未知及反常识中诞生的”；“纠缠于事物的对与错，只会产生无意义的内耗。专注，感受，行动，而非判断本身，才是意义所在”…我们从NOOOF独特的设计理念中，提炼出了一个锐利的概念：生而伟大，没有对错。 这是一个先锋且充满思辨的概念。为了达到能与之相契合的美学高度与思想深度，我们最终完成了一条充满了后现代实验性的影片，以冷峻、怪诞、超现实的未来感为美术风格，演绎了一段哲思与诗意并重的对白。我们把“对”与“错”进行了符号化与拟人化。分别带着“√” 与 “×”面罩的抽象的人物在不同的空间切换不同的身份，演绎出一场场视觉上冷静的疯狂视觉带来的刺激层层叠加，对白在辩论、思考与探讨间理智地游移推进，电波化的对白处理又抹平了情绪，加剧了与现实的抽离感，极大地强化了影片的实验性，生动地实践了“生而伟大，没有对错”的理念。 短片以英文旁白中文字幕的呈现方式在中国发布，NOOOF对错研究室的品牌关注度得到了空前的提升。