Awards : Bronze Award 铜奖
Category : Communication Design 视觉传达
Designer : 罗嘉浩
IN THE LAND is a new retail fresh supermarket brand to provide fresh and convenient, and focus on healthy and natural. Quality ingredients come from the gifts of nature, From planting to harvest, from fields to tables, enjoying the taste of nature is the guarantee of health. The reason why the brand is named “IN THE LAND”is because of the description of space and the praise of nature -fresh from nature, and nature from the ground and the earth. The use of simple graphics creative expression of pure and natural relationship; Using simple graphic creativity to express the relationship between pure and natural; Put natural products on the table, and pass the concept of healthy life to the public.
“田里”是一个以提供新鲜、便捷;主打健康天然的新零售生鲜超市品牌。优质的食材源于大自然的馈赠;从播种到丰收、从田野到餐桌、享受自然的滋味,即是健康的保证。品牌名为“田里”,是对空间的描述、是对天然的赞美;生鲜源于自然,自然源于大地。运用简约的图形创意表达纯粹自然的关系;将天然的产品送上餐桌,将健康的生活理念传递大众。