铜奖

一筑·水泥建材

Awards : Bronze Award  铜奖

Category : Communication Design  视觉传达

Designer : 周毅俊

Taking into account the professionalism and stability of the cement building materials industry, it reflects the concept of "one life two, two life three, three life all things" in traditional Chinese culture, and easily abstract design of "one" as a cement column. This design concept not only reflects the broad and profound Chinese traditional culture, but also reflects the importance and stability of the cement building materials industry. In terms of font selection, choose to make the Chinese round font bold. This type of font not only has a sense of historical inheritance, but also meets the professional requirements, and also abstract expression of the production process of stamping cement. In terms of English font, we chose to make a round dot matrix font bold, which not only has a concise modern sense, but also has a geometric aesthetic feeling, which not only reflects the professionalism of the cement building materials industry, but also has a modern sense and artistry. In terms of color, we took into account the stability and professionalism of the cement building materials industry, and chose the most appropriate and authentic black and white for expression.

 

一筑·水泥建材品牌设计考虑到水泥建材行业的专业性和稳重性,也体现了中国传统文化中的“一生二,二生三,三生万物”的概念,通便将“一”抽象设计为水泥柱,这个设计概念不仅体现了中国传统文化的博大精深,也体现了水泥建材行业在生活中的重要性,常用性和稳固性。 在字体选择方面,选择将中文圆体加粗。这种字体既有历史传承感,符合专业性要求,也抽象表现了捣水泥的制作过程。在英文字体方面,选择将一个圆形点阵的字体加粗,这种设计既有简洁的现代感,又具有几何的美感,也既体现了水泥建材行业的专业性,又具有现代感和艺术性. 在颜色方面,我们考虑到水泥建材行业的稳重性和专业性,选择了最贴切已经真实的黑白色来表现。

 

 

 

 

 

 

 

 

 

 

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