铜奖

GDC Award 23

Awards : Bronze Award  铜奖

Category : Communication Design  视觉传达

Designer : 余子骥设计事务所

The theme of GDC Award 2023 is "Uncertainty of certainty", which explores the future of design under the wave of science and technology from four dimensions: creative expression, technology integration, humanistic care and future exploration. The team launched an experimental exploration of thematic image creation with a new relationship of man-machine collaboration, and the team responded to its own design thinking through the three stages of this exploration. In the sampling and dialogue stage, we have dialogues with people of different backgrounds and identities in the four dimensions of the theme, and we have interactive exploration of generative artificial intelligence with more than 1,000 answers of different ideas and ideas and visual images of GDC Awards over the years. In the visual and transformation stage. The aim is to display the abstract concept of "thinking path" in the way of visual presentation. Based on the experimental results of the previous stage, by trying to reconstruct the material and restore each person's thinking path in a dynamic form, the process of "input-output" of the thinking path is mimicry and visualization, and the main visual image of GDC Award 2023 is finally formed. Presence and evolution stage. The team built a complete visual extension in an open way. In the extension material, the audience can participate in the creation of the material, express their own views and ideas, add the randomness of "uncertainty", and make the participants become an indispensable part of the "creative progression". The GDC DAward 2023 project cycle of nearly 1 year, held 30 sharing sessions in 23 cities, received more than 10,000 entries, covering more than 50,000 people, causing widespread attention and dialogue.

 

GDC 设计奖 2023以为“确定的不确定”的主题,围绕创意表达、科技融合、人文关怀、未来探索四个维度探讨在科技浪潮下设计的未来。团队以人机协作的新关系展开了主题形象创作的实验性探索,团队藉由本次探索的三个阶段来回应自身的设计思考。 在采样与对话阶段,我们以主题的四个维度与不同背景和身份的人进行对话,我们以超过1000份不同观念和想法的答卷及历年GDC设计奖视觉形象进行生成式人工智能的交互探索。 在可视与转化阶段。旨在以视觉呈现的方式具体展示“思考路径”这一抽象概念进行视觉实验。基于上一阶段的实验结果,通过尝试重构素材,并以动态形式还原每个人的思考路径,使思考路径的“输入—输出”的过程拟态化与可视化,最终形成GDC 设计奖 2023的主视觉形象。 在场与演进阶段。团队以开放性的方式构建了完整的视觉延展,在延展物料中,观众可以参与到物料的创作,表达自己的观点和想法,加入“不确定”的随机性,使得参与者成就了“创意进行式”中不可或缺的一部分。 GDC 设计奖 2023项目周期近1年的时间,在23个城市举办30场分享会,收到超过10000份参赛作品,覆盖超过50000人,引起广泛关注和对话。

 

 

 

 

 

 

 

 

 

 

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