RUSSIAN DOLL - HONGU 2018 SUMMER WINDOW

RUSSIAN DOLL - HONGU 2018 SUMMER WINDOW

TOMSHI & ASSOCIATES

石川设计事务所

Fashion brand HONGU makes Matryoshka Doll the theme of 2018 summer window, along with the upcoming global event, 2018 FIFA World Cup Russia. Within this abstract little kingdom of fashion, the sense of art and style is partly hidden in the delicate details of the play. Vibrant redness is abstracted from the brand color as well as the festive global event. Layered shapes of the doll are on the center with bronze arc lines shining around. A delicate ambient is filled with the window as the infinite spinning doll naturally reflects lights by its mirror surface. Fashion bags are interweaved with every fine detail, and as a whole, they are making up a splendid fashion story. Launched at the early spring of 2018, the window happened to meet Chinese lunar new year, while gold and red is a blessing color group in Chinese culture. As HONGU is a local-based Chinese fashion brand, at the very special time in China, shining gold and glowing redness combined is actually giving best wishes to every one of the audience.