Awards : Nomination Award 提名奖
Category : Fashion 时尚设计
Designer : 贾玺增
THE QUEEN lipstick 湘绯品牌 “女王” 口红
贾玺增
北京,中国
Xiangfei “The Queen” lipstick is designed by Dr.Jia on the basis of inheriting history and culture, and the Chinese elements are perfectly integrated with modern aesthetics and international popular elements.The lipstick packaging uses traditional Chinese patterns. The peony is a symbol of grace, luxury, and beauty. It is revered as the “King of Flowers” and “National Flower”. The phoenix is the king of birds in ancient legends and often used to symbolize auspiciousness. It has been an important element of Chinese culture since ancient times. The exquisite phoenix and peony patterns symbolize the distinguished identity of user and reflect the "harmony between man and nature" in traditional culture. The word "Fu Lu Shou Xi" on the lipstick comes from the beautiful meaning of traditional culture. This lipstick is a lipstick with a high happiness index. Combining the concept of "Yin-Yang Harmony" with modern international technology, the stamping technology of Yin-Yang style was initiated. The stamping technology not only has the meaning of yin and yang, but also the blessing and expectation of "Fu" and "Xi" .
“湘绯”品牌“女王”口红是贾玺增博士在传承历史文化的基础上,将中国元素与现代审美、国际流行元素完美融合,设计创作了时尚产品。口红包装运用了中国传统纹样,牡丹乃雍容华贵、国色天香、富贵之象征,被尊为“花王”“国花”。凤凰亦作“凤皇”,古代传说中的百鸟之王,常用来象征祥瑞,自古就是中国文化的重要元素。精美的凤凰、牡丹图案,寓意使用者身份的尊贵,而同时也是传统文化中“天人合一”的体现。口红上的“福禄寿喜”四个字,来自传统文化的美好寓意。这支口红是一支高幸福感指数的口红。“阴阳和谐”的理念和现代国际工艺结合,首创了阴文体阳文体冲压技术,既有阴阳相生的寓意,也有“福”上台面、“喜”入人生的祝福和期盼。