Bronze Award

Magnificent

Awards : Bronze Award  铜奖

Category : Digital Design  数字设计

Designer : 熊超

The Yotkan Ancient City in Xinjiang, China, is a city with a history of thousands of years. It was the capital of the ancient Khotan Kingdom, one of the Thirty-Six States of the Western Regions during the Han and Tang dynasties. It's a renowned historical site located in Hetian, Xinjiang, China, It was also an important town on the ancient Silk Road leading to Central Asia and Europe. The name "Yotkan" in ancient Xinjiang language translates to "blanket in the desert." Director Jody Xiong unveiled the "blanket" and explored the "magnificent" of the Yotkan Ancient City in Xinjiang, China. He created a short music video for the city, inviting musician Ma Xiaoyu to perform a song titled "A Thousand Years" to praise the magnificence of the ancient city. Jody Xiong blended his own life experience and imagination to direct unique images with a strong personal style. The post-modern minimalist composition, strong color contrast, and nature-like lighting and shadows staged colorful musical dramas with walls, deserts, snow mountains, and other settings. The film follows a young cyclist as he journeys through Yotkan Ancient City, witnessing moments that transcend a thousand years. It features scenes of a princess on horseback galloping through the desert; The trumpeter lying in the vast snowy wilderness soloing for the flock of sheep; a Uighur girl dancing on a rooftop; a soccer enthusiast agile as a hare on the trunk of a Populus euphratica; The elderly motorcycle couple, conversing affectionately about their love as they wander the world; Performers enveloped in 39 meters of emerald silk, resembling living sculptures in motion; The enchanting silhouette of a Loulan heroine running along the eaves of a red wall; powerful cuju matches beneath the Kunlun Mountains; a canoe shooting flames across a serene lake at night, and Tang Dynasty ladies with half-hidden faces playing pipa etc. This dreamlike and enchanting realm showcases the "magnificent" of Yotkan Ancient City to the world. This music video has received over 60 million views since its release on various media in China, and this attracted tens of thousands of people to visit Yotkan Ancient City.

 

约特干故城为汉唐时期西域三十六国于阗古国的都城,古代通往中亚和欧洲的“丝绸之路”,位于现在中国新疆和田。 约特干,中国新疆古语释为“沙漠中的被子”。我们揭开“被子”,挖掘了中国新疆约特干故城的“美好”,为这座故城创作一条音乐短片,邀请音乐家马上又,演唱了一首名曰《千年》歌曲,赞美这座故城的壮丽。 我们制作了极具个人风格的独特影像,后现代的极简构图,强烈浓郁的色彩,大自然的光影,以城墙沙漠雪山为幕布,上演了一幕幕色彩纷呈的音乐话剧。影片通过一个骑着自行车的少年,环游约特干故城,目睹了这场穿越 “千年” 的瞬间。驰骋大漠的传丝公主,躺在旷野雪地上为羊群独奏的长号手,登上楼顶纵情挥舞的维吾尔族少女,胡杨树干上动如脱兔的足球青年,浪迹天涯的摩托车老年情侣,三十九米绿绸裹身的流动人甬,狂奔在老街古巷的欢乐童叟,红墙上飞檐走壁的楼兰魅影,异色沸腾的人间烟火,昆仑山下遒劲有力的蹴鞠、湖面独木舟喷火的赤夜长空,犹抱琵琶半遮脸的唐代仕女……亦真亦幻的如梦圣境,向世人展示了约特干故城的“美好”。 影片在中国社交媒体上获得了600多万次的播放量,吸引了数万民众前往约特干故城旅游。

 

 

 

 

 

 

 

 

 

 

Related works