轮椅上的云操场

BACKGROUND There are millions of children with disabilities in China who are unable to play sports on their own initiative, resulting in physical and psychological distress. At present, there is a lack of attention and support from all sectors of society. "Wheelcheer" focuses on the physical and mental health of children with disabilities and promotes the concept of equality in sports. No matter how tall or short, fat or thin, standing or sitting, every child can be an athlete and enjoy the fun and benefits of sports. At the same time, the project hopes to arouse more social attention and support for children with disabilities, promote social inclusion and equality, and strive to build a more harmonious and inclusive social environment. IDEA The "Wheelcheer" adopts the upper body sensing technology to realize the interaction between the body and the screen with the help of the camera capturing the user's movement trajectory. This innovative design allows people to not only have fun in the game, but also complete the exercise, demonstrating the foresight of combining technology and health. At the same time, as a gamified exercise tool, "Wheelcheer" is not limited to specific disabled people, but is open to all users, breaking the traditional special care for disabled children and realizing the equality of exercise. Through the medium of scientific and technological games, it will attract a wider group of users from the perspective of promoting fairness in sports, and create a low-cost but meaningful sports experience for everyone. EXECUTION As a gamified interactive exercise tool, "Wheelcheer" adopts high-quality graphic design and bright colors in the visual aspect, and creates an immersive cloud exercise space through detailed action performance and environment rendering. Users seem to be in a vibrant and joyful environment, and through interaction with the screen, they can complete a variety of interesting actions and feel the pleasure and sense of accomplishment brought by sports. At the same time, well-designed sound effects and music match the game progress, providing users with a more realistic experience and enabling players to more deeply integrate into the game situation. In addition, the game also helps users quickly adapt to the "cloud playground" through clear text prompts and guidance, reducing learning costs and allowing users to focus more on enjoying the fun and challenges of exercise. This comprehensive use of audio-visual text and other elements of the design, so that the "Wheelcheer" in the user experience and interactivity have reached a high level, bringing users a new experience and fun. BRAND MISSION Tencent's Growth Guard implements the concept of "gamified learning" and carries out a positive public service mission for children with disabilities, strongly conveying the message of humanistic care and social equality, and thus promoting the discussion and improvement of related issues in society.

背景 中国有数百万残障儿童无法主动运动，导致身体和心理上的困扰。目前社会各界对其的关注和支持程度存有不足。“轮椅上的云操场”关注残障儿童的身心健康，宣扬平等的运动理念。不论高矮胖瘦，不论站着还是坐着，每个孩子都可以是运动员。同时该项目希望唤起社会更多对残障儿童的关注和支持，促进社会的包容和平等，为建设一个更加和谐、共融的社会环境而努力。 創意 "轮椅上的云操场"采用上身体感技术，借助摄像头捕捉用户的运动轨迹，实现身体与屏幕的互动。这种创新性的设计使人们在游戏中不仅获得乐趣，还能完成运动，展示出科技与健康相结合的前瞻性。与此同时，作为一款游戏化运动工具，“它并未局限于特定残障人群，而是面向所有用户，打破传统上对残障儿童的特别照顾，实现运动的平等化。通过以科技游戏为媒介，促进运动公平的角度出发，为大家营造了一种低成本、但意义非凡的运动体验。 此外清晰明的文字提示和引导，帮助用户快速适应“云操场”，减少学习成本，让用户更专注于享受运动带来的乐趣和挑战。这种综合运用视听文字等多重元素的设计，使得“轮椅上的云操场”在用户体验和互动性方面都达到了较高水平，为用户带来全新的体验和乐趣。