铜奖

《快乐时代》

Awards : Bronze Award  铜奖

Category : Communication Design  视觉传达

Designer : 潘焰荣

Sunny Days features a curated collection of 35 works of varying scales by the author. Given the diversity of materials, it was crucial for the designer to meticulously edit and organize each piece during the preliminary phase to ascertain its most appropriate presentation within the book. When I considered each project as an individual unit, I discerned multiple possibilities, leading to the decision to employ techniques such as 11 spot-color printing, saddle stitch bookbinding, and a combination of multiple paper types to encapsulate the essence of the works. For the fonts, from the book’s title on the cover to the internal text, only two font types were selected—FZLanTingHei-L-GBK for Chinese and Helvetica Neue for English, laid out in a single font size of 21pt. The preface’s paragraphs are differentiated using 5 spot-color printing. Creating and conveying a joyful feeling to readers has been a consistent objective in the design process.

 

书中收录了作者精选的35件体量不一的作品,当面对如此丰富多样的素材时,设计师在前期对每一件作品进行编辑整理是至关重要的一步,从而找到作品在书中最适合的呈现方式。当我把每一个项目作为独立的单元思考时,我发现它就有多种的可能性,从而决定用11套专色印刷、套锁装订结构、多重纸张组合等方式去还原作品的意境。 从封面的书名到内页文字只选了2款字体(中文:方正兰亭准黑、西文: Helvetica Neue)、1个字号(21pt)进行排版设计。序言文字段落之间用5套专色进行区别。营造快乐的氛围、传递快乐的情绪是设计这本书过程中一直希望呈现给读者的。

 

 

 

 

 

 

 

 

 

 

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