Awards : Bronze Award 铜奖
Category : Communication 视觉传达
Designer : 深圳市华思设计有限公司
Huathink Fengya kaiSong 华思风雅楷宋
深圳市华思设计有限公司
深圳,中国
Fengya kaiSong is thought design director Mr Liu yongqing according to calligraphy calligraphy rule and personal understanding of the font structure, help in avoiding excessive square, let it have a certain spiritual, the experiment was an attempt to let song typeface regression of humanities. Word to draw people with aesthetic feeling, like "green grass color into the shade," dangerously. Layout points between near and far are appropriate, natural narrow to wide, with its character alone good one. The author explore familiar testimonies of ancient calligraphy and one day the beauty of nature.
风雅楷宋体是华思设计总监刘永清先生根据书法的运笔法则及个人对字体结构的理解,避免方块字的过度方形,让它具备一定灵性,此次实验是让宋体字回归人文气息的一次尝试。字款给人画般美感,犹如“草色入帘青”,古意盎然。布局分间远近均宜,自然宽狭得所,其形质神采,独擅一家。是作者深究熟稔古人书法法度所获心得,有天质自然之美。