24 Kilates - The Vault

24 Kilates - The Vault

Carmelo Zappulla & Chu Uroz.

Since 2005, the company 24 Kilates has been changing the street art fashion scene. Kilates is not just a common clothing shop, but also a place where clothes are carefully selected and presented as precious art pieces. The name of the brand is already suggestive of its philosophy, as 24-carat gold is the purest and most valued material to be found in the store. The brand is known worldwide for its large selection of original and eye-catching sneakers. When conceiving exclusive retail stores, it is necessary to understand what is the shopping experience that a particular brand wants its customers to enjoy. Designing the customer journey from the moment it enters the shop to the moment it meets the product offers the opportunity to involve the customer on an emotional level. The interior looks like an exclusive treasury filled with safes and safety boxes. The main installation of the interior recalls the doors of a safe and features the logo of the brand. Shoes are arranged in lockers which have different configurations and structures. This helps hide products from customers’ view for a while, which invites customers to discover products. The project features two areas: the golden one, which recalls the name of the company and hosts the showroom in which products are shown and the second where customers can try the shoes they have previously selected in the golden area. This area, occasionally, also features music events and DJs’ performances.