JIEQI 节器

The product is a cultural and creative product related to Chinese traditional culture, including the product itself with copper and wood structure and the incense which is easily broken. The packaging design considers to summarize all things into a small space as far as possible, so as not to waste materials, but also to save the space cost. Finally, I designed a square box with round products and square packaging boxes, which is in line with the traditional Chinese concept of a round sky and a square earth. The products are stored in the middle of the box and the incense is placed around it.In order to enrich the products, the incense is divided into four different scents of spring, summer , autumn and winter. The incense spreads out around the various solar terms corresponding to the four seasons. The structure of the box takes into account the display effect of the product, and the box itself can be used as a display stand. The seemingly complex structure only uses a few simple packaging principles, and the packaging cost is well controlled. The whole package with a mysterious Oriental flavor, the characteristics of this cultural and creative products better foil out.

产品是一款与中国传统文化相关的文创产品，包括铜木结构的产品本身和很容易折断的线香，包装设计考虑到把所有的东西归纳到一个尽可能小的空间，这样既不浪费材料，也能节省出空间成本。最后设计了一个方型的盒子，产品是圆形的，包装盒是方形的，符合中国传统的天圆地方的理念，盒子正中间存放产品，四周摆放线香，为丰富产品把线香分为春夏秋冬4种不同的香味。线香四周展开对应四季的各种节气。包装盒的结构考虑到对于产品的展示效果，包装盒本身可以作为展示台使用。看似复杂的结构却只是用了几个简单的包装原理，包装成本也得到了很好的控制。整个包装带有神秘的东方气息，把这款文创产品的特点更好的烘托出来。