银奖

The Colorful World of Paper Cutting 花间世界

Awards : Silver Award  银奖

Category : Communication  视觉传达

The posters were designed based on the paper-cutting artwork of Ku Shulan, the “Goddess of Paper-Cutting” in Shaanxi Province. In the world of her paper-cutting, everything has a spirit. Human, flowers and trees are in one. Human, the sun, the moon and stars are in one. It is a world only exists in a fairy tale, full of fantasy and vision. Based on that, the posters used a fantasied and romantic tone. It used elements extracted from Ku's paper-cutting works on the brush drawing of exaggerated eyes, nose and mouth. These elements in various shapes evolved into a new font that writes “The Colorful World of Paper Cutting” and “Ku Shulan”. With strong, bright colors, and bold, fun compositions, the posters as a whole implied Ku's love for the folk life in northwestern China. It was an adaption and recreation of Ku’s rich inner world, which was filled with the atmosphere of folk art and mysterious colors.

海报以陕西“剪花娘子”库淑兰的剪纸艺术作品为基底进行创作。在库淑兰的剪纸世界里,万物皆有灵气,人与花草树木合为一体,也与日月星辰合二为一,犹如童话,充满幻想与憧憬。由此,海报亦形成奇幻浪漫的底蕴。海报提取和凝练了库淑兰剪纸 风格中的经典风格和元素,将夸张的眼、鼻、口造型融入笔画,以稚拙多变的形状重新勾勒字体,进而描绘出从库淑兰世界衍生而出的“花间世界”和“ku shu lan”。延续浓烈鲜丽的颜色,大胆有趣的构图,海报整体依然保留了库淑兰对生动的西北民间田园生活的热爱,也是库淑兰丰富神奇内心世界的再次改编和传达,富有民间艺术气息和神秘色彩。

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