Safely Feel The Real World 安全感受新世界

“Safety feel the real world” Durex 001 collaborated with Volvo XC40 to co-release a short film. Colored in signature Durex 001 colors (black and gold), the animation follows a couple who wakeup from a VR simulated dream and escape to a safe reality on “001 Island.” In the visual narrative between the two brands, safety is a sexy and apparent benefit, one that allows us to approach intimacy and embrace reality. At the most critical moment in this film, In a very original way, a glass-like stomach and a metal esophagus are used to emphasize Volvo’s strong four-wheel drive, ground grip and other safety features. Launching on ‘White Lover Day’ (a Chinese holiday similar to Valentine’s Day). The film ran on the three largest social platforms in China—WeChat, Weibo and Douyin (Chinese TikTok), and was published on Durex and Volvo’s social accounts. The Animated short film gaining nearly ten million views on social media.

杜蕾斯001与沃尔沃XC40联名的动画短片。以杜蕾斯001的标志色黑色和金色为主色调，讲述了一对情侣从虚拟现实模拟的梦境中醒来，逃到安全现实中“001岛”。在两个品牌之间的视觉叙事中，“安全”是一个性感而明显的好处，它让我们接近亲密，拥抱现实。这部短片最关键的时刻，以一种非常新颖独特的方式， 一个玻璃胃和一个金属食道，强调沃尔沃强大的四轮驱动，以及强大的抓地力和其他安全功能。在追逐的过程中，有一个无形的透明罩，将机械猿反弹两次，体现了杜蕾斯超薄001避孕套的安全性。视频于3月14日“白色情人节”上推出，该片在中国三大社交平台微信、微博和抖音上播出，并在杜蕾斯和沃尔沃的官方媒体上发布，这条动画短片在社交媒体上获得了近千万次的观看量。