《种路灯的人》腾讯99公益日项目

1.Background - Putting ourselves in the countryside "Rural areas" is an essential topic for public welfare projects today, because of the relative lack of basic needs of essentials such as street lights, there are many rural areas are in need of attention and care . This year's Tencent 99 Public Welfare Day, we represent QQ (one of the largest Instant Messenger App) help to drive focuses on this topic. However, we are not satisfied with the short-term material donations, combined with the current "sustainable development" and "sustainable care" public welfare strategy, we are looking for a long-term donation solution to help the rural areas for real. 2.Our Strategy - Project to "Plant" another Sun In many rural area where people starts to work during the dark and ends at the dark (before the sunrise and ends at sunset) this routine is still followed by many in the countryside, where it is on the edge of urbanization. We found out that the biggest pain point for the villangers are the "last kilometer of commuting" where roads are pitch black and dark. Rural roads are far more dangerous than those in the city, where it is risky to commute home before/after dark. Students have to walk before the sunrise to school, and travel home during the dark after school, adults ride motorcycles in the gully covered path in the dark... Therefore, we find a sustainable solar street lamp is the most essential thing that will benefit the villagers most. It that can be used for 30 years by drawing it's energy from the sun during the day, thus the project "Planting" another Sun. 3.Our Creative - We are all people who can shine a light on others We wanted our Public welfare movement to have a close relationship to QQ, the same need for a "light-up" to complete the connection from the user to the village road. If the donation of street lights is to illuminate the countryside, then in the QQ platform, we illuminate users by making people get closer to each other by click "like" on each other's profile. We let users see the "like" they gained and attention from friends and we turned it into a token of light where they can donate and erect and "Plant" the sun in selected rural areas by converting their social behaviors into beams. Our creative is to use simple idea and bring people to understand and participate in public welfare awareness.

一、项目背景—把自己放入乡村 「乡村」是公益项目的必选题，各项条件的相对匮乏，有诸多需要帮扶的公益对象。今年的QQ99公益同样聚焦在了乡村领域。但我们不满足于短期效用的物资捐赠，结合当下「可持续发展」和「永续照料」的公益大策略下，寻找最长远的捐赠内容。 二、项目策略—给乡村另一个太阳 「日出而作，日落而息」的生活方式，在城市化边缘的乡村，依然遵循，每日周而复始。 最真实的公益痛点就藏在乡民们「通勤的最后一公里」中。乡村的道路远比城市的标准化公路曲折复杂，生活中最大的痛点之一就是—天黑之后的回家路。 学生放学走漆黑的夜路，大人骑摩托行驶在沟壑密布的小路…… 于是，将捐赠内容选定为可持续使用30年的太阳能路灯，准备在日落之后，给他们竖起另一小太阳。 三、项目创意—我们都是能照亮他人的人 公益不能脱离产品。回归到QQ，同样的需要一次「照亮」，来完成从用户到乡路的连接。 如果说路灯的捐赠是照亮乡村，那么在QQ平台中，用户照亮彼此关系的方式，就是再熟悉不过的「点赞」。 所以，让用户看到来自朋友们的认可与关注「QQ的个人资料卡点赞+空间点赞」，将它们兑换成光束，点亮自己，照亮他人。