银奖

造梦有限公司

Awards : Silver Award  银奖

Category : Digital Design  数字设计

Designer : 翡梧(上海)创意设计有限公司

We are witnessing the next industrial revolution: The way media works has changed. Generative AI has taken the world by storm. It enables anyone to rapidly create new content without advanced technical skills. The cultural, philosophical, aesthetic, legal questions raised will occupy us for years to come. To open up the public discourse, we were seeking to create an experience that makes the technology accessible to everyone by imagining what yet often eludes us: our dreams. DreamCo, unveiled at Design Shanghai in May 2023, is a pioneering machine that turns dreams into visual experiences, embracing the notion that “everything you can imagine is real.” Utilizing a customized AI model, it converts dream descriptions into unique art pieces. This process involves the integration of individual input and a user’s selfie, leading to a personalized visual interpretation of their dreams. Our objective was to offer a novel way for people to explore their dreams and making the unseen, seen. DreamCo’s premiere in Shanghai was the first encounter with generative AI for many visitors, arousing curiosity and illustrating the extensive technological development that is currently taking place. DreamCo produced over 2000 dream images for 10 hours a day, demonstrating the potential of the technology. Following the successful launch, DreamCo went on a tour of Asia, stopping at cultural festivals and corporate events in cities such as Shanghai, Ningbo, Suzhou, and Singapore.

 

我们正在正在经历一场新的工业革命:媒体运作已经发生了翻天覆地的变化。生成式人工智能如今席卷全球,使得普通人能够在无需高深技束的情况下迅速创作新内容。而由此引发的文化、哲学、审美和法律问题将在未来数年广受关注。为了推动公众讨论,我们旨在创造一种对每个人都易于触达的体验,通过想象那些常常让我们难以把握的东西:我们的梦。 “造梦有限公司”于2023年5月在新天地设计周揭开神秘面纱,这是一台开创性的设备,它将梦境转化为视觉体验,秉承着“你所能想象的一切都是真实”的理念。它采用定制的人工智能模型,将梦境描述与用户自拍相结合,生成私人化视觉表达。我们致力于为人们提供一种探索梦境的全新方式,化虚为实。 对于许多游客来说,“造梦有限公司”的上海首秀,是首次接触生成式人工智能的机会,引发了社会的广泛关注。在近一个月内,“造梦有限公司”以每日10小时的运行周期生成了超过2000张梦幻的图像,彰显了这项技术的巨大潜力。在继新天地设计节的成功后,“造梦有限公司”开始了亚洲之行,途经上海、宁波、苏州和新加坡等地的文化节庆和企业活动中继续展出。

 

 

 

 

 

 

 

 

 

 

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